Why does e-marketing precede traditional marketing?

Why is e-marketing ahead of traditional marketing?

With the remarkable spread of e-marketing, this question has become a concern for many who want to know the secret behind e-marketing's superiority over traditional marketing, after it had been the best for many years.

First, let us explain what e-marketing is and what traditional marketing is.

Table of Contents
Traditional Marketing:
What is e-marketing?
Reasons for e-marketing's superiority over traditional marketing
Traditional Marketing:

Traditional marketing is a set of methods used to promote products and services to help you reach your target audience, but with tools that differ from e-marketing. These tools are:
1. Newspaper and magazine advertisements.
2. Television and radio.
3. Print media.
4. Billboards.
5. Magazine advertisements.
6. Direct sales to customers.

Digital Marketing:

Digital marketing is a modern marketing method that is rapidly evolving, unlike traditional marketing. It is characterized by precision, relying on studies and analysis of the market, customers, competitors, and marketing plans aimed at achieving the highest sales. However, it relies on different tools than traditional marketing, namely:
1. Search engines.
2. Content marketing.
3. Email.
4. Social media platforms.
5. Websites.
6. Pay-per-impression.
7. Pay-per-click.

Now that you've learned about the two types of marketing and have a clearer picture of the superiority of digital marketing over traditional marketing, I'll explain more about the advantages of digital marketing, its benefits in e-commerce, and the best digital marketing company in Saudi Arabia.

You can learn more about e-commerce here (e-commerce).

E-marketing has become the first choice for business owners due to its many advantages, making it the best in terms of accuracy, widespread reach, and the ability to reach target customers. Today, advertisers can choose the location and time of their advertisements, unlike traditional marketing, with the exception of television and radio ads, which were not as accurate in targeting.

Reasons for E-marketing's Superiority Over Traditional Marketing

1- Low Costs

Whether you own a small or large business and have significant capital, the cost of e-marketing will be low for you, saving you a lot while still delivering highly guaranteed results.

2- Reaching Your Target Audience

You can reach your target audience with ease, as e-marketing enables you to specify the age, gender, and location of your target audience, and even specify much more detail, ensuring your product or service reaches customers interested in what you offer and will make a purchase.

3- Measurable

One of the most important features of e-marketing, not available in traditional marketing, is the ability to measure results to determine whether your advertising campaign was successful or not, based on various aspects, such as reaching your target customers, achieving your desired goal, urging the customer to make a decision, etc.

4- Availability of a wide variety of marketing tools

There is no single tool to use. You can use more than one tool at the same time, or use one tool to suit your target audience.

5- Direct Communication with Customers

In traditional marketing, your relationship with the customer ends once the purchase is completed. However, in e-marketing, you can communicate with them after the purchase to learn their opinion and evaluation of the service or product, and to address any problems they may have encountered. This creates a stronger relationship between you and your customers.

6- Rapid Expansion

You can reach thousands, even millions, of customers in a short time and through multiple channels, whereas this process used to take many years with traditional marketing.
All of these features have opened the door to launching e-commerce, achieving the greatest benefits and highest profits.